Our product managers have the unique privilege addressing user needs with concrete features built into your app. In that sense, our app becomes a product of substance that solves real user problems, and not just another pretty face. Now, you may think that marketing and product management are just optional exercises for businesses with the extra cash flow. Think again. There are thousands of ‘me too’ apps being launched on the market everyday. If you want to stand out, you need two things. First, you need a high functioning app that solves real user problems. Second, you need a marketing strategy to show your target users how this product will solve their problem, ease their pain and make their lives easier. Basically, if you want to build a loyal user base, mobile app marketing and product management are absolutely essential.
Just because you have an app of substance, you don’t necessarily have to make it unappealing or ugly. We can create magic on the mobile screen. From interesting screenshots to pre-launch teaser videos to promotional websites and print materials, we have years of experience showcasing to people how awesome your app is! The right marketing collateral can be a powerful tool to help bring your app to life and grow your use base.
The key to being able to quickly ship a beautiful, cost-effective and useful mobile app is to use extensive research to study user needs, consider what problems the app will solve, what is and the end goal of a user navigating your product. We don’t just stop here though – we analyse similar products on the market, come up with a competitive strategy to propel your product forward. From product roadmaps to competitor analysis to usability testing, we ensure your product is managed and marketed successfully.