According to research, people spend 52% of their screen time on mobile apps. This is a clear indication that businesses are starting to see the value in creating mobile apps that are relevant to their target market. We interviewed mobile app development companies in India as well as mobile app development companies in the USA about the phenomenon of hyperlocal mobile applications. The overwhelming response was that although app stores are flooded with mobile applications, not every application is user friendly. Here are a few things a mobile app development company should consider while trying to build a user-friendly mobile application:
Establishing goals, objectives and ideas
When a mobile app development company decides to create a product, the end result should be clear in the mind of the designers, developers, managers and just about anyone on the team. Your team needs to think hard about “why are we creating an app?”, “what problems it will solve?” and “what is the app’s core appeal?” The answer to these questions will define your objective. This is the most crucial step in the planning phase of your mobile app. Once you get through this phase, you will come out with distinct goals, objectives and ideas that can then be brought to life.
User and market research
In the initial stages of developing a mobile app it is essential to have a proper market research. A good app development idea can become better if implemented through research and iteration. Relate your product to the people who need it – your target audience.
Create wireframes and storyboards
After determining the end-goal and implementing market research, the third step is to render your ideas for the design and development phase. Wireframing is a key element to accelerate the design process and test your ideas.
Develop your product
Your first-cut in the development phase will involve a raw and incomplete version of application being developed. Before launching the final product on the market, you will need to convert the wireframe sketch into a high-fidelity design and then bring it to life via code!
Once the first round of coding is complete, you or your developers will have to look into the user experience. This is a multi-step process and the end-result is to provide visual directions and blueprints that incorporate insights and pain points from live users.
Prepare for launch
After testing the app , once you are confident that your app is working properly in terms of appearance and usability, it’s time to prepare for launch day! Have your website, landing pages and SEO lined up in order to ensure your product hits the ground running!
When you understand the the mobile app development lifecycle, it becomes easier for you to develop an app with the features and functions you want. More importantly, it becomes easier to create a product your users will love! Undergoing each of the above deliberations will ensure that you have done all of your due diligence by the time the release date of your product rolls around. Then, you can focus on creating a buzz through app marketing, digital and offline promotions – and hopefully – watching users sign up by the hundreds!