If you are part of the growing start-up culture, have a digital product, or have a fantastic start-up idea, you probably know that you will probably be working with a mobile app design company. Maybe you already are! Chances are, you have probably also heard your developer or designer throwing out terms like user experience (UX) or user interface (UI). Before we get into how important the concept of UI/UX is to app development, let’s take a look at what these terms actually mean. UI refers to the User Interface Design while UX stands for User Experience Design. The aim of UI design is to make the user interface simple, visually appealing and well-organised. UX design is the process of strengthening your product navigation process to increase customer satisfaction, usability and accessibility and can also impact user loyalty. Both UI and UX are are the essential ingredients in order to ensure the success of any product. Although these terms originate from the design world, the have evolved into applications across the tech industry and beyond.
As mentioned earlier, these concepts have literally revolutionised the IT world. UI/UX play a particularly important role in the design and development of mobile applications. Let’s take a deeper look at why these two concepts are important in the create of an application or virtual product.
The Significance of UI/UX
The core idea for creation a seamless user experience is to build an anaesthetic and functional bridge between the user needs and the mobile solution you are offering. A good user experience involves the following:
This involves eliminating clutter and unnecessary bells and whistles. Your mobile application should be clutter free with simple graphics and a limited color scheme. While this may seem counterintuitive, having a simple and elegant interface means the users are able to focus on your message rather than get distracted by the aesthetics.
Despite the recommendations for simplicity in interface design, it is important to remember that your application or product is probably going to compete with hundreds if not thousands of other products on the market. A simple design can still be attention grabbing – and it needs to be in order to catch your audience’s attention and hold it long enough for them to carry out the intended actions of your application.
Privacy has become a buzzword among internet and mobile critics in the past decade – and rightly so. People have learned from trial and error that user information on the digital web can be exploited unscrupulously without the consent of the user. Any developer worth his/her salt must implement a strong security model in the application in order for users to feel comfortable while downloading and using the application.
With all the hype of simplicity and minimalism, a lesser known fact is that, designs with superior UX/UX still need to be appealing and attractive! Sure, a well-developed simple and responsive UI is capable of getting the job done – but add a little accented ‘sparkle’ – and watch your application download rate climb!
The thing that most startups and businesses forget is that web or app development is not just a one-time deal regardless of your product offering. As your user base grows and changes – so do their needs. Which means, you need to iterate as often as needed in order to stay relevant. Without a proper user feedback mechanism, you will be clueless about how your application is actually faring in the real world!
A UI/UX based approach helps you design a better experience users. The better the user experience, the happier your customers. In a busy world where consumers can immediately lose interest and veer towards competing products, a well-designed UI/UX platform ensures that you and your product stay relevant, fresh and appealing in the minds of your customers.
For UI/UX design and development, contact the experts only at &Apps